Frida Madé is an Italian brand founded in Verona in 1984 as a later phase of a family business set up many years earlier in Emilia, the cradle of Italian knitwear. The idea was to create an authentic “Made In Italy”, very high-quality line dedicated exclusively to women, in which technical innovation and the Italian manufacturing tradition have an equally important role to play. Research and design, combined with meticulous attention to detail, are the distinctive signs of the Frida Madé collections. The company has always prioritised the search for total quality in the materials used, and still works to this end every day, through their selection of the best Italian yarns available. Knowledge of the raw materials available is the first step towards the creation of each garment. You have to choose the best in order to offer the best.
With an eye to a sustainable future and to the needs of the modern consumer, who is looking for the high quality of natural yarns, but is also concerned with how they are obtained. For this reason, we only use raw materials from certified farms, an ethical choice that guarantees our concrete commitment to safeguarding the animals that supply these precious fibers, with particular attention to how they are raised, cared for and protected. Our research and resulting innovation come with a precise stylistic vision: the collections offer timeless sweaters and dresses, which are conditioned by passing trends, but are inspired by a timeless and refined vision of femininity.