Since 1984, the brand Frida Madè has been devoted to creating a truly authentic feminine style, and has avoided following superficial trends, passing fashions and tastes that only last one season.
The brand’s approach is aesthetic, dedicated to the woman who loves to dress for her own pleasure, rather than for mere appearance.

Its concrete vision of the world of fashion, that recent profound transformations have made increasingly current.
In the context of a global rethinking of one’s scale of values, the need that emerges above all others is that “the item you buy must last over time”.

The choice of sustainability, in which beauty and quality are placed at the center because they are the only really lasting values, has become an indispensable need in fashion.
In this context, the Fall Winter 2024-25 Collection merely reinforces a path which has already been followed for years.

Strengthened by the excellence of the yarns, the imagination is free to explore unusual but refined shapes and combinations, thus adding a unique blend of audacity and modernity to the collection.